Skincare · PDP
+12.4%
Revenue per visitor
Finding: recordings showed shoppers scrolling past the offer to read reviews, then leaving.
Change: 3-pack bundle and a review summary moved above add-to-cart.
Example test wins
Each test starts with a research finding and ends with a clear number. Here's what that looks like across different page types.
Finding: recordings showed shoppers scrolling past the offer to read reviews, then leaving.
Change: 3-pack bundle and a review summary moved above add-to-cart.
Finding: most carts sat just under the free-shipping threshold.
Change: progress bar plus a one-click add for socks and basics.
Finding: product cards only showed names, so shoppers couldn't tell products apart.
Change: cards now show the main benefit, rating and serving count.
Finding: new visitors bounced from a lifestyle hero with no clear offer.
Change: shop-by-room entry points and a best-seller row above the fold.
Finding: survey answers showed buyers feared being locked in.
Change: "skip or cancel anytime" made visible with the savings per delivery.
Finding: on mobile, the add-to-cart button disappeared after the first scroll.
Change: sticky add-to-cart bar with price and selected variant.
Illustrative examples of typical test outcomes. Results vary by store, traffic and offer.