The 90-day sprint

A testing program, not a one-off redesign.

Four phases over 13 weeks. You always know what's running, why, and what it's worth.

Weeks 1–2

Audit

We find where revenue leaks before we touch a pixel.

You get
  • Funnel breakdown by device, page type and traffic source
  • Tracking audit with fixes for any broken events
  • Baseline revenue per visitor for the guarantee
Weeks 2–3

Research

We learn why customers buy, and why most don't.

You get
  • Heatmap and session recording findings
  • Customer survey and review-mining insights
  • A ranked test roadmap scored by impact, confidence and effort
Weeks 3–10

Test

Back-to-back A/B tests, each tied to a hypothesis and an RPV goal.

You get
  • Designs for your approval before anything goes live
  • Variants built and QA'd in your theme
  • Tests run to significance, never called early
Weeks 10–13

Scale

Winners go to 100% of traffic. Learnings feed the next round.

You get
  • Winning variants hard-coded into your theme
  • A 90-day results report against your baseline RPV
  • A roadmap for the next quarter of tests

The guarantee

+10% revenue per visitor in 90 days, or we keep working for free.

Baseline. Your RPV over the 30 days before we start, agreed in writing during the audit.
Measurement. RPV from tested pages over the final 30 days of the sprint, compared like-for-like against the baseline.
If we miss. We keep running tests at no extra fee until the target is reached.
Fair conditions. Applies when traffic, pricing and ad spend stay within normal ranges during the sprint.

Week one starts with a free audit call.